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Use cases

Stop losing enquiries you never replied to

Most WhatsApp leads are lost to response time, not to price. A customer who messages three businesses buys from whichever answers first. WhatsApp lead generation on the Business API means the first reply is automatic and instant, the qualifying questions are asked by a flow, and a human only steps in once the lead is worth their time.

The flow

Four steps, none of which need a person awake.

  • Inbound message creates a CRM contact tagged as a lead — no manual entry
  • Instant auto-reply acknowledges and sets expectations
  • A flow asks qualifying questions using quick-reply buttons and list menus
  • Answers are written to contact fields, and the lead is scored
  • High-scoring leads trigger an alert to a salesperson
  • Unconverted leads enter a drip sequence instead of going cold

Where the leads come from

A WhatsApp link or QR code on your Instagram bio, Google Business Profile, website, packaging or shopfront. Instagram comments can auto-DM the commenter, and website widgets drop enquiries into the same inbox.

Before and after
Without automationWith ConneXus
Reply when someone checks the phoneAcknowledged within seconds, always
Details in a notebook or the chat itselfStructured fields on a CRM contact
No idea which lead is hotLead score from real engagement
Follow-up depends on memoryDrip sequence runs on its own

Frequently asked questions

Can I qualify leads without a person replying?

Yes. A flow can ask the qualifying questions with buttons and list menus, write the answers to the contact record, and only alert a human once the lead meets your criteria.

Where do WhatsApp leads land?

In the shared inbox and as a CRM contact at the same time, with the full conversation attached.

Related

Put your business on WhatsApp properly

Connect your number through Meta Embedded Signup, keep ownership of your WhatsApp Business Account, and pay Meta directly for messages — we never add a markup.