One inbox for WhatsApp, Instagram, SMS and email

What you get

The inbox is built on a single conversation record per customer per channel, so unread counts are a real column that resets when you reply — not a number recalculated on the fly that drifts out of sync.

• One thread list across WhatsApp, Instagram, SMS and email, filterable by channel
• Accurate unread counts, last-inbound and last-outbound timestamps per conversation
• Full message history attached to the CRM contact, not to a device
• Rich media rendered inline — images, video, audio, documents, stickers, location and reactions
• Saved replies you can reuse instead of retyping the same answer
• AI-suggested replies drawn from your own product catalogue
• Instagram comment-to-DM handover lands in the same place as everything else

Why one number matters

The WhatsApp Business app caps you at a handful of linked devices and gives you no record of who said what. Once you are on the WhatsApp Business API, the number stops being tied to a handset: your team signs in to the web app, the history lives in your database, and a staff member leaving does not take the conversation with them.

Honest scope

Assigning a specific conversation to a specific agent, and private internal notes on a thread, are supported by the underlying data model but are not yet exposed in the inbox screen. Today you assign ownership at the lead level. We would rather tell you that than let you find out in a trial.