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Structural, not a promotion

We add no markup on Meta's charges

Not as a discount, and not as an introductory offer — as a consequence of how we are set up. ConneXus operates as a Meta Tech Provider, which means your WhatsApp Business Account is created in your name and Meta invoices you directly for messages. We are never in the billing path, so there is no point at which we could add a margin even if we wanted to.

Two ways a provider can sell you WhatsApp
Reseller modelDirect model (ours)
Provider buys messaging from Meta and sells it to youMeta bills you directly at their published rates
Margin is possible on every message, and usually invisibleNo margin possible — we are not in the billing path
You may top up a wallet or buy credits from the providerYou settle with Meta on your own account
WhatsApp Business Account ownership varies by contractThe account is created in your name from day one
Leaving may mean leaving the number behindYour number, templates and quality rating are yours

Why this matters more than the plan price

A subscription is a fixed, visible number you can compare across providers in a minute. A messaging margin is neither: it is invisible on the pricing page, and it scales with your volume. A business sending tens of thousands of template messages a month can easily pay more in undisclosed margin than in subscription — which is why the cheapest headline plan is frequently not the cheapest provider.

The ownership question

The second consequence shows up on the day you want to leave. Your WhatsApp Business Account carries your verified number, your approved templates and your quality rating — which took months of good sending behaviour to build. If that account sits with a reseller, whether you can take it with you is a matter of their contract. If it is in your name, it is simply yours.

  • Your number stays yours
  • Your approved templates stay yours
  • Your quality rating and messaging tier stay yours
  • Your Meta billing relationship is unaffected by changing software

What we do charge for

The platform: the inbox, the flow builder, campaigns, the CRM, invoicing, bookings, point of sale and everything else. One subscription, seats included, no setup fee, and no commission on your sales. See plans and prices.

Frequently asked questions

What does "no markup" actually mean?

Meta charges for template messages. Some providers buy that messaging and resell it to you, which lets them add a margin on every message you send. ConneXus is a Meta Tech Provider rather than a reseller: your WhatsApp Business Account is in your name and Meta invoices you directly at their published rates, so we never touch the messaging bill.

How do I verify whether my current provider marks up messaging?

Ask one question: does Meta bill me directly, or do you invoice me for messages? If they invoice you — or if you top up a wallet or buy message credits from them — a margin exists. Then ask what it is, expressed against Meta's published rate for your country.

If you make no money on messages, how do you make money?

The platform subscription, and nothing else. We take no percentage of your sales either — payment links run on your own gateway and funds settle directly to you.

Is a Tech Provider less capable than an official BSP?

No. Both are Meta partner categories with access to the same WhatsApp Business Platform. The difference is commercial: a Solution Partner can hold a credit line with Meta and resell messaging, a Tech Provider connects your own account. Feature access is the same.

Does this mean I need my own Meta account?

Yes, and that is the point. You need a Meta Business Account with business verification. Embedded Signup walks you through creating it during onboarding, and because it is yours, so is everything built on it.

Own your WhatsApp account from day one

Connect through Meta Embedded Signup, in your own name, with no setup fee and a 14-day trial on paid plans.