A CRM that starts where your customers already are

What happens without anyone doing anything

The most expensive lead is the one nobody logged. These run on inbound message alone.

• A new inbound conversation creates a contact marked as a lead
• Conversation history attaches to the contact permanently
• Tags, custom fields and lifecycle stage on every record
• Lead scoring that rises with real engagement and fires threshold events
• Pipeline stages, including a 10-stage Instagram sales pipeline
• Segments built from behaviour, not just static lists

Automations that fire on business events

Automation triggers are not limited to messages. A booking confirmed, an invoice going overdue, a payment received, stock dropping below a threshold — each can send a WhatsApp message, add a tag, assign an owner, create a lead, update a field, call a webhook, or wait and then do something else.

• Appointment reminders 24 hours and 1 hour before, with one-tap confirmation
• Payment reminders that escalate in tone as an invoice ages
• Review requests that fire after payment is received
• Birthday and loyalty rewards
• Low-stock alerts to the owner
• Multi-step drip sequences with delays between steps

One customer record, not five

Because the CRM, the inbox, the invoice, the booking and the loyalty balance all reference the same contact, you never reconcile a WhatsApp lead against a spreadsheet against a billing app. That is the practical difference between a WhatsApp tool and a business that runs on WhatsApp.