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Meta has two partner categories, and the difference matters commercially. A Solution Partner — commonly called a BSP — can hold a credit line with Meta, resell messaging, and invoice you for it. A Tech Provider connects your own WhatsApp Business Account to their software, and Meta bills you directly. Under the first model your messaging is resold to you with a margin; under the second there is no margin to add.
When a provider resells messaging, the commercial relationship — and sometimes the WhatsApp Business Account itself — can sit with them. That matters on the day you want to leave: whether you can take your number, your templates and your quality rating with you depends on whose name the account is in.
Your WhatsApp Business Account is created in your name through Meta Embedded Signup and stays yours. Meta bills you directly for messaging. We never invoice you for conversations, and there is nothing for us to mark up — our revenue is the subscription, which is also why our pricing page is simple.
Four questions that surface the real terms.
| Solution Partner (BSP) | Tech Provider |
|---|---|
| Can resell messaging and invoice you | Meta bills you directly |
| Margin on messaging is possible and usually invisible | No margin possible — they are not in the billing path |
| Account ownership varies by arrangement | The account is yours from day one |
| May offer credit terms on messaging | You pay Meta on your own account |
No — both are Meta partner categories. They differ commercially, not in legitimacy: a Solution Partner can resell messaging, a Tech Provider connects you to Meta directly.
Ask whether Meta bills you directly or they invoice you for messages. If they invoice you, ask what their rate is against Meta's published rates for your country.
If the WhatsApp Business Account is in your name, yes. If it sits with a reseller, it depends on their terms — which is why the ownership question is worth asking before you sign.
Connect your number through Meta Embedded Signup, keep ownership of your WhatsApp Business Account, and pay Meta directly for messages — we never add a markup.