Gupshup is built for enterprises with developers and volume commitments. For a small or mid-sized business the trade is a heavier commercial relationship and a platform you build on, rather than a product you switch on this afternoon.
| What matters | ConneXus | Gupshup |
|---|---|---|
| Who owns the WhatsApp Business Account | ✓You do. The WABA is created in your name and stays yours if you leave. | –Varies. Under a reseller arrangement the account may sit with the provider. |
| Markup on Meta conversation charges | ✓None. Meta bills you directly for messages; we only charge the subscription. | –Most providers resell Meta messaging and add a margin on top. |
| Setup / onboarding fee | ✓None. Connect through Meta Embedded Signup and start. | –Many Indian resellers charge a one-time setup or onboarding fee. |
| Shared team inbox | ✓Yes — plus Instagram, SMS and email in the same thread list. | ≈Yes. This is core to their product too. |
| Visual chatbot builder | ✓Yes — with a pre-publish simulator, validation panel and run history. | ≈Yes, a no-code builder. Pre-publish simulation is less common. |
| Instagram DMs and comment-to-DM in the same inbox | ✓Yes, including a 10-stage Instagram sales pipeline. | –Sometimes offered, usually as a separate module. |
| GST invoicing and e-invoicing | ✓Built in — CGST/SGST/IGST split, HSN/SAC, and a real NIC IRP e-invoice integration. | –Not offered. You keep a separate billing app. |
| Point of sale | ✓Built in — counter and restaurant POS with shifts, tables and kitchen routing. | –Not offered. |
| Inventory | ✓Built in — stock ledger, variants, batches, low-stock alerts over WhatsApp. | –Not offered. |
| Bookings and appointments | ✓Built in, with automatic WhatsApp confirmations and reminders. | –Not offered. Usually an integration with a separate scheduler. |
| Loyalty and memberships | ✓Built in — points, tiers, stamp cards, birthday rewards over WhatsApp. | –Not offered. |
| Payments | ✓Payment links on your own gateway or UPI. We take no percentage. | ≈Payment collection is commonly offered; commercial terms vary by provider. |
| Catalogue and orders inside the chat | ✓Yes — and the order writes to the same stock, invoice and reporting records as a counter sale. | –Catalogue and cart features are common; they stop at the order. |
| Bio link and AI-generated website | ✓Included — a WhatsApp-first bio link, and a website generated from your Google listing. | –Not offered. |
| 24-hour window and daily cap enforcement | ✓Enforced before send, with a configurable per-channel daily cap below Meta's ceiling. | ≈The window is respected; a self-imposed safety cap is less common. |
| Built for India | ✓INR-first, GST-ready, UPI-native, built for Indian SMB workflows. | ≈India-headquartered, but enterprise-shaped rather than SMB-shaped. |
This reflects publicly available information about Gupshup at the time of writing and focuses on where ConneXus differs. Gupshup may have shipped features since — check their site before deciding. We deliberately do not state their pricing here, because prices change faster than pages do. A “≈” marks a capability where they genuinely match us.
It depends on what you need. If you want a WhatsApp tool and nothing else, Gupshup is a reasonable choice. ConneXus is worth looking at if you also want the business behind the inbox — CRM, GST invoicing, bookings, point of sale and inventory on the same customer record — or if you would rather own your WhatsApp Business Account and be billed by Meta directly instead of through a reseller.
No. ConneXus operates as a Meta Tech Provider, so your WhatsApp Business Account is in your name and Meta bills you directly for messages. We are not in the billing path and charge only the platform subscription. Ask any provider whether Meta bills you directly or they invoice you for messages — the answer tells you whether a margin exists.
Usually, but it depends on whose name the WhatsApp Business Account is in. If it is yours, moving is straightforward. If it sits with the provider under a reseller arrangement, their terms decide. Ask Gupshup before you start, and ask the same question of anyone you are moving to.
Connect your number through Meta Embedded Signup, keep your WhatsApp Business Account in your own name, and pay Meta directly for messages. There is no setup fee and paid plans include a 14-day trial.